I later built Fusion Photography, which became one of the top three photography studios in the Southeast. Over the course of nearly fifteen years, I traveled the world shooting destination weddings,  different cultures, families, environments, and emotional dynamics, week after week. That kind of work teaches you how to read rooms quickly, how to stay grounded in unfamiliar settings, and how to tell honest stories under pressure. A camera has no patience for pretense. It captures what’s actually there.

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That perspective fundamentally shaped how I see branding.

From there, I launched Sprout Connectors, a boutique marketing agency where we handled social media, content, and strategy for growing businesses. We executed well, but something kept surfacing. Many clients struggled to articulate who they were, what they stood for, or what story they were actually telling. They had tactics, but no clarity. Content, but no coherence.

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That realization is what led me into brand strategy.

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Today, through The Brand Storyteller, I help people align how they think, how they lead, and how they show up publicly so their brand reflects the reality of who they are and how they operate. I don’t separate personal development from professional execution because I’ve never seen that separation work in practice. How you relate to yourself shows up in how you lead others. How you handle pressure shows up in your brand whether you intend it to or not.