Live Brand Labs for People Building Work That Matters
JOIN US ON
Step inside The Branding Laboratory as a guest and bring your story, your expertise, and one real problem into the lab.
FOUNDERS, CEOS & ENTREPRENEURS
Builders with a story, a problem, a point of view, and something meaningful they are trying to bring into the world.
WHO IS THIS PODCAST FOR?
BRING YOUR STORY INTO THE LAB
Bring your story, expertise, and one real problem into a live conversation where we unpack, excavate, architect, and solve something useful in real time.
SHARE YOUR ZONE OF GENIUS
Use your perspective to help the audience think differently about leadership, business, creativity, humanity, and the work they are building.
JOIN THE LARGER CONVERSATION
Become part of a growing ecosystem of founders, leaders, creators, workshops, retreats, and community experiences built around better questions and meaningful work.
CREATORS, AUTHORS & THOUGHT LEADERS
People with ideas worth unpacking, stories worth telling, and useful work worth putting into the lab.
SPEAKERS, COACHES & CONSULTANTS
Experts who can share their zone of genius and help the audience think, lead, communicate, or move differently.
APPLY TO BE A GUEST
If you are a founder, leader, creator, speaker, coach, consultant, author, or entrepreneur with a story worth unpacking and a problem worth putting in the lab, we would love to hear from you.
This is not about being famous.
It is about being useful, honest, thoughtful, and willing to do the work in real time.
Apply below to be considered for an upcoming Brand Lab Session.
WHAT WE LOOK FOR IN A GUEST
We look for guests with a real story, a clear point of view, and something useful to bring into the lab.
The best guests are willing to think out loud, go beyond the polished bio, and help create a conversation that is honest, practical, and human.
WHAT HAPPENS IN THE LAB?
We start with your story, then put one real problem, idea, or tension on the table.
Together, we unpack what matters, find what is really going on, shape a clearer way forward, and solve one useful piece in real time.
Then we flip it, and you use your zone of genius to help Deevo, the audience, or the larger community think differently.
The result is a conversation that is honest, useful, strategic, and human.
ABOUT DEEVO
Deevo is a brand architect, podcast host, creative strategist, and professional pattern-finder for founders, leaders, creators, and beautifully complicated humans building meaningful work.
His work sits at the intersection of personal development and professional alignment, helping people sort through their scattered ideas, messy stories, identity shifts, half-formed offers, and “I swear there’s something here” energy into language, direction, and momentum.
Inside The Branding Laboratory, Deevo brings branding, psychology, storytelling, strategy, a little neuroscience, a little woo, and just enough irreverence to keep it useful.
His job is to unpack the story, find the real problem, architect the next move, and occasionally say the thing everyone else was politely stepping over.
HAVE A PODCAST OF YOUR OWN?
If you already have a podcast, or you have been thinking about starting one, let’s talk about it.
Most people treat a podcast like a content project.
Record the episode.
Edit the episode.
Post a few clips.
Hope someone cares.
That is fine if the goal is to stay busy.
But if the goal is to build authority, create relationships, grow community, generate trust, and move the right people closer to your work, your podcast needs a strategy behind it.
That is where we come in.
We use the same process we used to build The Branding Laboratory into a show with 500+ listeners per episode: clear positioning, a stronger format, better guest strategy, sharper questions, intentional content extraction, and a system that turns episodes into business momentum.
We can help you clarify the purpose of your show, tighten the format, identify better guests, structure stronger conversations, produce the episodes, create promotional assets, and build the follow-up system around it.
Because a podcast should do more than exist.
It should work.
It should show how you think, who you serve, what you believe, and why people should trust you.
So if you have a podcast that is not doing enough, or an idea for a show that needs a real strategy behind it, let’s chat.
We will help you turn it into a platform, not another chore with a microphone.