All Posts

Jay Lee · Spring House Co. Prepared for Deevo (The Brand Lab) · March 2026 Every farm, distribution truck, and grocery store in the food supply chain has an inventory system. Somewhere in a walk-in fridge, someone knows exactly what is moving, what is expiring, and what is going to waste. The one place in the entire chain where that data disappears completely is the moment food walks through your front door. Jay Lee, founder of Spring House, sat down in The Brand Lab to tal

The Great Toilet Paper Schism is not really about bathroom paper at all. It is about the habits we inherit, the certainty we defend, and the invisible rules that quietly shape our lives. Sometimes the smallest domestic choices reveal the deepest truths about identity, relationships, comfort, order, and the stories we never question.

By Deevo Tindall Read time: ~6 minutes Why You Should Read This This isn’t a story about career changes or entrepreneurship or even branding. It’s a story about becoming. It’s about the long, messy, ridiculous, beautiful road between who you were told to be and who you actually are. If you’ve ever felt behind, confused, stuck, pivoting for the fifteenth time, rebuilding a life you never consciously chose, or wondering why the hell your path looks more like a bowl of spaghetti

Prepared for The Brand Lab with Deevo · 2026 Most entrepreneur communities are built around content. Speakers. Slides. Frameworks delivered from a stage under fluorescent lights. And most of them fall flat for the same reason: the content was never what people came for. Hollis Carter figured this out after spending a decade and a fortune attending conferences, masterminds, and business events. The breakthrough moments happened after the sessions. They happened in the lobby, b

How to Build a Brand starts with redefining perception, not just selling products. Milan Martin built Free Spirits by creating identity, intentionality, and belonging in a category consumers didn’t yet understand—proving that sustainable growth comes from small steps, bold positioning, and consistent innovation.

Dating Again, God Help Us The death of the romantic illusion Monday May 2, 2026… Dating Again, God Help Us I’m dating again, which feels like a sentence that should come with a waiver, a helmet, a hydration plan, and maybe a small advisory board made up of therapists, bartenders, and one emotionally stable golden doodle. And it has started showing up in all the usual ways… friends have friends who have sisters who know someone whose cousin once met a woman at a pickleball fun

Danger Isn’t AI is not about machines replacing humanity, it’s about humans slowly abandoning the discomfort that once shaped intelligence, empathy, and meaning. When convenience removes friction from memory, emotion, and connection, we risk becoming efficient yet emotionally hollow, validated yet deeply disconnected from ourselves.

How Attachment Theory and Values Alignment Can Transform Your Dating Life Most people enter relationships hoping the right person will show up at the right moment. What relationship coach Chelsko Thompson argues, and what her work with hundreds of men and women has shown, is that who shows up in your life is less about luck and more about where you are emotionally, spiritually, and psychologically when you meet them. In Episode 90 of The Brand Laboratory, I sit down with Chel

Masculinity was never the problem, immaturity was. As boys lose guidance, identity, and meaningful role models, society faces a deeper crisis affecting men, families, and future generations. Real strength means presence, responsibility, emotional steadiness, and the courage to grow.

The real Glass Ceiling is often built from invisible beliefs formed long before the boardroom. True leadership begins when women stop shrinking themselves, claim their voice without permission, and transform self-awareness into authentic influence, confidence, and lasting impact in both life and business.

The Most Elegant Prison was never built with walls, but with attention, dopamine, and belonging. The moment you see how the system works, you stop being the product and start becoming the architect of your own experience inside it.

Wonder is not reserved for rare moments of awe, it is a way of paying attention. When you slow down enough to notice the quiet intelligence of life, each breath, choice, and connection becomes meaningful, turning ordinary moments into something deeply intentional and profoundly alive.

What Lululemon reveals is simple but hard to execute: growth without focus creates noise. When brands expand too far, they invite comparison, weaken identity, and lose instinctive customer loyalty. True success comes from doing less, with clarity and precision.

A culture problem rarely starts with the team—it starts at the top. Founders often assume their passion is shared, but the gap between expectation and reality creates dysfunction. Real change begins when leaders confront their own influence, align actions with values, and close the distance between perception and truth.

This Civilization runs on distraction, control, and silent systems of profit. What we call progress often hides deeper dysfunction. Awareness is the first act of resistance—because once you truly see what is happening, you can no longer unknow it or continue playing along blindly.

Modern civilization celebrates progress, yet quietly normalizes compliance, disconnection, and imbalance. To truly wake up is to question the systems shaping our lives, reclaim awareness, and rediscover what it means to live consciously rather than simply function within a structure designed for control.

If you’ve been wondering why you're burnt out despite doing everything “right,” it might not be your effort—it might be your alignment. This perspective on human design offers a different way to work, decide, and grow a business that actually fits who you are.

We chase purpose like it defines our worth, turning life into a constant performance. But real freedom begins when we stop controlling outcomes and start living fully in the present. Let go, not of care, but of the need to prove meaning in every moment.

The Strange Moment is not confusion, but quiet formation. An idea appears before it is understood, returning again and again until its fragments connect. What feels like uncertainty is often structure in progress, waiting for the mind to catch up and transform possibility into something real.

Most founders chase better strategies, teams, and systems—yet still feel stuck. The real bottleneck is Mental Performance. Under pressure, your patterns, not your plans, take over. Train your mind, and you don’t just improve execution—you unlock an entirely new level of leadership and growth.