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Prepared for Deevo (The Brand Lab) · April 2026 Latif Hamilton changed his own name ten years ago, he looked at the name he had been given as a child and decided it was not actually who he was, so he chose a different one. He mentions this almost in passing, the way you mention something that used to feel enormous and no longer does. That detail matters more than it seems, because it is the same instinct that runs through everything else Latif has built. He is the founder o

A mildly inappropriate but surprisingly useful diagnostic for founders, offers, pricing, clients, content, sales, and the business decision pacing around the room in a bathrobe. Let’s clear the room before the internet gets twitchy. Brand Therapy is a 90-minute working session for the place in your business that keeps creating drag. Maybe that drag is showing up in your message, your offer, your pricing, your clients, your content, your sales process, your visibility, or the

Success is not about doing more. It is about consistently aligning your actions with your vision, values, and goals. In this conversation, Jaclyn Strominger explains how relationship capital, daily habits, strategic focus, and the courage to embrace discomfort create lasting business growth. Discover why persistent alignment, not endless hustle, is the real foundation of long-term success.

Prepared for Deevo (The Brand Lab) · March 2026 Every trainer Anthony Moreno has ever met will tell you they got into fitness to help people, telling me this with a small, knowing pause, the issue is that sentence, delivered with complete sincerity by just about everyone in the industry, is also the sentence that tells him nothing useful about who they are actually built to serve. Anthony runs Boutique Personal Training and the Fusion House, a 2000 square foot facility loca

Everyone Is Your Client" is one of the most costly myths in business. The strongest brands grow by serving the right people at the right stage, not by helping everyone. Clarity, readiness, and alignment create meaningful results, stronger relationships, and sustainable success.

The ceiling on your business is often the capacity of your nervous system. Sustainable growth happens when founders learn to regulate stress, build recovery into their lives, and distribute responsibility through effective systems. Scale is not just a business challenge, it is a human one.

Your Network is often your greatest untapped asset. Garima Shah reveals how authentic relationships, clear communication, strong company values, and the confidence to say ‘no’ can accelerate growth. Success is not about chasing strangers—it is about activating the trust, connections, and opportunities already within your network.

The AI Copy-Paste Panic is not about technology replacing people—it is about people replacing their own thinking. AI can improve efficiency, refine communication, and accelerate creation, but true originality comes from lived experience, critical thinking, and the courage to share a perspective that cannot be copied, automated, or replicated.

JM Ryerson · Let's Go Win Every leader JM Ryerson has ever worked with hired him to grow their revenue and this man starts every single engagement the same way: by asking what they did for themselves that morning. Not what meetings they had, numbers they pulled but rather what they did for themselves, and those answers have told him everything he needed to know about why the revenue problem existed in the first place. JM is the founder of Let's Go Win, a performance and min

The Sacred Math of Balance is not about living smaller—it is about distributing intensity wisely. When ambition, love, discipline, and purpose each have a place, life becomes less about survival and more about integration. The fire remains powerful, but it no longer burns the house down.

So many people spend years chasing purpose while wearing identities shaped by expectations, titles, and past experiences. The truth is that your deepest motivation is rarely lost—it is simply hidden beneath the layers you've learned to carry. When you begin peeling those layers away, you often discover that your "why" has been quietly guiding you all along.

Jay Lee · Spring House Co. Prepared for Deevo (The Brand Lab) · March 2026 Every farm, distribution truck, and grocery store in the food supply chain has an inventory system. Somewhere in a walk-in fridge, someone knows exactly what is moving, what is expiring, and what is going to waste. The one place in the entire chain where that data disappears completely is the moment food walks through your front door. Jay Lee, founder of Spring House, sat down in The Brand Lab to tal

The Great Toilet Paper Schism is not really about bathroom paper at all. It is about the habits we inherit, the certainty we defend, and the invisible rules that quietly shape our lives. Sometimes the smallest domestic choices reveal the deepest truths about identity, relationships, comfort, order, and the stories we never question.

By Deevo Tindall Read time: ~6 minutes Why You Should Read This This isn’t a story about career changes or entrepreneurship or even branding. It’s a story about becoming. It’s about the long, messy, ridiculous, beautiful road between who you were told to be and who you actually are. If you’ve ever felt behind, confused, stuck, pivoting for the fifteenth time, rebuilding a life you never consciously chose, or wondering why the hell your path looks more like a bowl of spaghetti

Prepared for The Brand Lab with Deevo · 2026 Most entrepreneur communities are built around content. Speakers. Slides. Frameworks delivered from a stage under fluorescent lights. And most of them fall flat for the same reason: the content was never what people came for. Hollis Carter figured this out after spending a decade and a fortune attending conferences, masterminds, and business events. The breakthrough moments happened after the sessions. They happened in the lobby, b

How to Build a Brand starts with redefining perception, not just selling products. Milan Martin built Free Spirits by creating identity, intentionality, and belonging in a category consumers didn’t yet understand—proving that sustainable growth comes from small steps, bold positioning, and consistent innovation.

Dating Again, God Help Us The death of the romantic illusion Monday May 2, 2026… Dating Again, God Help Us I’m dating again, which feels like a sentence that should come with a waiver, a helmet, a hydration plan, and maybe a small advisory board made up of therapists, bartenders, and one emotionally stable golden doodle. And it has started showing up in all the usual ways… friends have friends who have sisters who know someone whose cousin once met a woman at a pickleball fun

Danger Isn’t AI is not about machines replacing humanity, it’s about humans slowly abandoning the discomfort that once shaped intelligence, empathy, and meaning. When convenience removes friction from memory, emotion, and connection, we risk becoming efficient yet emotionally hollow, validated yet deeply disconnected from ourselves.

How Attachment Theory and Values Alignment Can Transform Your Dating Life Most people enter relationships hoping the right person will show up at the right moment. What relationship coach Chelsko Thompson argues, and what her work with hundreds of men and women has shown, is that who shows up in your life is less about luck and more about where you are emotionally, spiritually, and psychologically when you meet them. In Episode 90 of The Brand Laboratory, I sit down with Chel

Masculinity was never the problem, immaturity was. As boys lose guidance, identity, and meaningful role models, society faces a deeper crisis affecting men, families, and future generations. Real strength means presence, responsibility, emotional steadiness, and the courage to grow.