The Alchemy of Thought: How Your Mind Shapes Everything

Read time: ~7 minutes

Why You Should Read This

If you’ve ever felt like you’re doing everything “right” but somehow still feel stuck, this one’s for you.

Because it's very likely that your problem probably isn’t your strategy, your effort, or even your circumstances, it’s your thinking. The way you speak to yourself, the beliefs you’ve quietly built your entire life around without ever questioning if they still serve you.

This newsletter dives into the real alchemy of thought, the invisible architecture that shapes your life, your relationships, and your business. You’ll learn why gratitude is more than a mood, why mindset isn’t a cliché, and how energy, not effort, is what’s really running the show.

If you’ve ever wondered why the same patterns keep showing up, why success sometimes feels hollow, or why you can’t quite break the loop no matter how hard you push, keep reading, because this isn’t about manifesting or mindset hacks, it’s about remembering that you are the author, the sculptor, and the raw material, all at once.

Somewhere along the line, we were sold the lie that our circumstances shape our reality. That we are victims or beneficiaries of external forces… luck, privilege, fate, the market, whatever label makes us feel slightly less responsible for what we’ve built.

But what I’ve come to learn the hard way is your reality is not dictated by your circumstances, it’s sculpted by your beliefs.

Your beliefs are the operating system of your life. They are the silent architects behind your choices, the tone of your self-talk, and the energy you bring into every room.

When you change the way you think, you change the trajectory of your entire existence.

The Energy of Thought

Thought isn’t just mental, it’s energetic.

Gratitude, abundance, scarcity, fear, all of these are energetic frequencies, not abstract philosophies. They are forces that either constrict or expand your life. And your body, your relationships, your business, they all become mirrors of whichever frequency you’re broadcasting.

You can’t live an abundant life while secretly believing you’re unworthy. You can’t lead a thriving business while running an internal monologue that says, “I’m not enough.” You can’t create beauty while being addicted to your own self-criticism, and on and on, you can paint your own comparatives… but energy doesn’t lie.

I used to think this stuff was spiritual fluff, nice ideas for people with yoga mats and unlimited time. But when I finally started looking at my own thought patterns, I realized that I was the bottleneck.

My beliefs about what was possible for me, my story about money, my self-imposed ceilings around success, they were all running the show behind the scenes.

The Science, the Scripture, and the Subconscious

Thousands of years ago, ancient texts, yes, even the Bible, were trying to tell us this.

Whether or not you believe in its divinity, the Bible is, in my opinion, a deeply metaphorical guide to empowerment and alignment. Before Emperor Constantine’s political edits in 325 AD consolidated the narrative, many of the original teachings spoke to our innate ability to co-create reality, to manifest, to heal, to ascend.

Strip away the dogma, and what remains is a manual for energetic mastery. “As a man thinketh, so is he.” Translation: your outer world is the evidence of your inner dialogue.

And we’ve known this across every discipline, psychology, quantum physics, spirituality, they’re all pointing to the same truth… we are not observers of life. We are participants, creators, conductors of the very energy we claim to be at the mercy of.

The Practice (And Why It’s Hard as Hell)

On paper, this all sounds inspiring, in practice, it’s hard as hell.

Because rewiring your beliefs is not a weekend workshop, it’s daily, microscopic work. It’s catching the tiny self-sabotaging thought before it hardens into a narrative. It’s replacing “I have to” with “I get to.” It’s pausing long enough to notice how you’re framing what happens to you and turning it into what happens for you.

I’ve been practicing this for a bit now, not perfectly, but persistently.

These days, I’m more intentional with how I speak to myself. I try to hold gratitude even when everything feels inconvenient, painful, or unfair. I look at failure as the feedback loop of growth. And I’ve learned that every experience, especially the messy ones, is part of the curriculum of being human.

That’s the polarity of life. Without contrast, we can’t recognize light. Without friction, there’s no evolution.

You cannot bypass the experience; the experience is the point.

Why This Matters in Life and Business

This isn’t just philosophical indulgence either, it’s practical insight.

Because the same beliefs that shape how you love also shape how you lead. The same scarcity mindset that sabotages your peace also sabotages your business decisions. The same self-talk that keeps you small in relationships keeps you small in your pricing, your vision, your execution.

When you change your internal dialogue, you change your leadership. You become more grounded, more magnetic, more trustworthy, not because you’ve mastered a tactic, but because you’re aligned.

Alignment is felt before it’s seen. People don’t buy from your pitch, they buy from your energy, they buy from your belief.

And belief, my friend, is contagious.

Final Thought

The work of self-creation isn’t about becoming someone new, it’s about remembering who you already are beneath the noise.

Every belief, every thought, every word is a brushstroke on the canvas of your life.

You don’t manifest what you want, you manifest what you are.

So if you want to change your life, your relationships, your business, start by listening to the voice in your head, that’s where creation begins.

The universe isn’t keeping score; it’s taking direction.

Why This Work Matters, and Why You Might Feel Stuck

If you’ve ever felt like you keep hitting the same ceiling, bumping into the same invisible wall, or attracting the same kinds of people and problems on repeat… trust me, I’ve been there.

For years, I couldn’t figure out why I kept plateauing. I was driven, capable, doing all the “right” things… and yet, I couldn’t seem to break through to that next level in business or life. It wasn’t until I started doing the real work, the deep identity work, the shadow work, that I realized something uncomfortable but freeing: I was the problem.

My beliefs. My fears. The stories I told myself about what I deserved. The clients I kept saying yes to out of scarcity. The way I showed up in relationships. All of it was out of alignment with who I actually was and what I truly valued.

When I started doing this work, working with coaches, therapists, mentors, I began to see the patterns, the blind spots, the places where I kept sabotaging myself. And once I started closing those gaps, everything began to shift. My relationships deepened. My business expanded. My peace slowly returned.

That’s exactly what The Becoming You Blueprint™ is designed to do. It’s not mindset theory or surface-level coaching, it’s a mirror. It helps you uncover the subconscious patterns that keep you stuck, realign your identity with your values, and build a business (and a life) that actually fits.

This work isn’t easy, but it’s worth it. Because the moment you start aligning who you are with what you build, life starts working with you, not against you.

👉 Explore The Becoming You Blueprint™ It’s the most important work you’ll ever do for your business, and for yourself.

About Deevo

Deevo is a storyteller, strategist, and self-proclaimed recovering perfectionist. He helps founders and creators build brands that feel as good as they look—and businesses that actually make sense.

He’s the founder of The Brand Storyteller and creator of The Becoming You Blueprint™, a no-BS roadmap that helps leaders get unstuck, get honest, and grow with intention.

When he’s not coaching or keynoting, he’s behind a camera, chasing light, overanalyzing human behavior, or laughing at his own jokes—usually all at once.

Follow him on LinkedIn or visit thebrandstoryteller.com to dig deeper into his work on identity, alignment, and brand clarity.

👉 thebrandstoryteller.com 👉 LinkedIn 👉 Instagram @deevothebrandstorytelle