Rebranding Insights

In the early hours of Friday night, a college community was shaken by something no one ever expects and everyone eventually fears. Two student athletes, a young soccer player and his girlfriend, were killed instantly by a drunk driver traveling the wrong direction on the road as they were driving back to campus from his parents’ home, about an hour away. One moment they were returning to a life still unfolding, the next, they were gone. There is no clean way to transition fro

The first time I ever set foot in a Cracker Barrel, I wasn’t living in the South yet. I was still in corporate, traveling on business in...