You Don’t Need More Content. You Need More You.

We are drowning in content. It’s everywhere. Scroll through your feed and you’ll see a thousand variations of the same thing: productivity hacks dressed in pastel carousels, talking-head reels clipped into ten-second dopamine hits, listicles repackaged as “thought leadership.” The advice is endless. The templates are endless. The noise is endless.

And yet, somehow, none of it feels like enough.

We keep churning. We keep scheduling. We keep telling ourselves that if we just post a little more often, or follow the algorithm a little more closely, then finally people will notice, finally the audience will grow, finally the business will take off. It is the hamster wheel disguised as a marketing plan.

But let me offer you an uncomfortable truth… the problem isn’t that you don’t have enough content, the problem is that you don’t have enough of you inside the content you already have. The focus should shift toward original content ideas that reflect your unique journey instead of recycled tips that drown in sameness.

Content Without Soul Is Wallpaper

Many entrepreneurs I coach think content is the engine of their brand, when in reality, content is only the vehicle. It is not the thing itself, it is the thing that carries the thing. If the vehicle is empty, then it doesn’t matter how fast you drive it or how polished it looks, no one is going to care.

When your posts are filled with generic tips, borrowed slogans, or trends you barely resonate with, what you’re creating is wallpaper. Decorative, harmless, easy to ignore.

We don’t need more wallpaper, we need windows, we need doors, we need the kind of content that opens into something deeper. That’s where storytelling in branding becomes powerful—it transforms bland updates into meaningful narratives that make people feel connected to you.

People aren’t buying your tips or your templates or even your product. They are buying you. Your energy. Your story. Your perspective. Your conviction.

The Myth of the Algorithm

I can hear the counterarguments already… “But Deevo, the algorithm favors frequency. The algorithm rewards reels. The algorithm says I need to post three times a day.” Blah blah blah, maybe it does, but stop playing the algorithm, add some value and be social, that is why it’s called “social media”.

Let me tell you a secret, the algorithm is not your audience.

The algorithm is a machine, and like any machine, it has rules. Yes, you can play those rules. Yes, there are strategies that matter. But if you are spending more time obsessing over what the machine thinks than what your people need, then you have already lost the plot.

The goal of content is not to please the algorithm. The goal is to connect with humans, and humans are not tricked by volume, they are moved by resonance.

This is where working with a brand storytelling coach can help you shift the focus—guiding you to craft stories that resonate with your audience, not just the algorithm.

Resonance Over Reach

Think about the people you follow online who actually make you stop scrolling. Chances are, it’s not because they posted more often than anyone else. It’s because something about their voice, their story, their perspective, cut through the noise and made you feel something.

That is resonance.

Resonance doesn’t require you to post more, it requires you to post truer. It requires you to stop hiding behind trends and start showing up in your full mess and magic. It requires you to bring your actual self into the room.

The paradox here is the internet doesn’t need more content, but it does need more honesty. That’s why building your own brand storytelling framework is so important. It helps you consistently turn your experiences, values, and lessons into content that strikes a chord with your audience.

Why You Keep Avoiding You

If this all sounds obvious, then why do so many entrepreneurs keep defaulting to generic content…? because it’s safer.

It is far easier to post a tip you borrowed from a book than to tell the truth about the lesson you learned when you almost burned out. It is far easier to share a Canva carousel of “5 ways to grow your brand” than to write about the messy experience of figuring out your own shit!

We avoid bringing ourselves into our content because it feels vulnerable. Because it feels like we are inviting people not just to judge our ideas, but to judge us, and in some ways, we are.

But the irony is that by avoiding vulnerability, we also avoid connection. Many clients I work with as a storyteller for entrepreneurs struggle with this exact fear—yet, once they step into their truth, their audience responds with deeper loyalty.

Branding is Personal

This is why I will never stop saying, “branding is not a marketing exercise. Branding is personal.”

If your brand feels flat, it’s probably because you feel flat. If your content feels generic, it’s probably because you’re still performing instead of embodying. And if your audience isn’t engaging, it’s probably because they don’t actually know you.

Your brand is a mirror. Whatever is misaligned in your life will show up in your messaging. Whatever you avoid in yourself will leak into your content. This is the deeper work I take on as a personal branding strategist, helping entrepreneurs align their inner truth with their outer expression.

Practical, Not Just Poetic

Now, let’s ground this in something real. What does it mean to put more “you” into your content?

It means telling the story of how you got here, not just the advice for what others should do.

It means sharing your actual perspective on your industry, even if it’s not trendy or universally agreed upon.

It means showing the behind-the-scenes of your process, your thinking, your failures, your doubts, not just the highlight reel.

It means using your own language instead of parroting what every other coach, consultant, or founder is saying.

And yes, it means letting your quirks, your humor, your edge, your humanity bleed into the work.

This is also why business branding services for startups are most effective when they go beyond logos and colors—they help founders infuse their personality and unique story into their brand from day one.

The Evidence

If you think this is just poetic fluff, let me give you the science.

Research in consumer psychology shows that people make purchasing decisions emotionally first, and justify them logically later. That means your content is not just transferring information, it is creating an emotional imprint.

Neuroscience tells us that stories are remembered up to 22 times more than facts alone. So if all you’re posting are fact-driven carousels without weaving in any story or identity, you are literally making your content harder to remember.

And Edelman’s Trust Barometer continues to show that trust and authenticity are now the leading drivers of brand loyalty. In a world where AI can churn out content faster than any human, what will differentiate you is not the information, but the intimacy.

So chew on that Nancy, or Cliff, or You!

You Are the Differentiator

The market is crowded, your offer is not the only one, there are thousands of people who can do what you do, but no one else can do it like you do, with your unique perspective, experience and wisdom.

That, my friend, is your advantage, that is your differentiator, that is the thing your content has to communicate, not just the deliverables of your service, but the essence of who you are and why it matters.

When you show up in your content fully, unapologetically, unmistakably you, you stop competing on volume. You stop competing on hacks and you stop competing at all, because people don’t want more content, they want you.

A Word of Caution

Does this mean you should turn your content into a diary and spill every intimate detail of your life online? Absolutely NOT! Would you do that at the office mixer… wait, yeah you might, alcohol is involved, ok no, don’t do that.

There is a difference between being genuine and oversharing. The goal is not to bleed all over your audience. The goal is to align what you share with the story you are here to tell.

Ask yourself…”Does this piece of content reveal something true about me, my values, my perspective, my journey, or am I just performing another version of what I think people want?”

If the former, post it. If the latter, pause.

The Invitation

So here is my challenge to you… stop trying to keep up with the algorithm and start trying to keep up with yourself. Stop churning out more content and start putting more of you into what you create.

Your audience doesn’t need another five tips. They don’t need another motivational quote recycled for the fiftieth time. They don’t need another “here’s how I hacked the system” reel.

They need you. Your story. Your honesty. Your resonance.

Because at the end of the day, that’s the only thing that will cut through the noise.

Final Thought

You don’t need more content. You need more you.

And if that feels scary, good. That’s where the real work begins.

About Deevo

Deevo is not your typical brand strategist. He’s part storyteller, part mirror, part provocateur, the person leaders call when they’re tired of faking it, tired of polishing what doesn’t shine, and ready to build a brand that actually feels like them.

After a corporate career that left him restless, Deevo rebuilt himself through entrepreneurship, storytelling, and a relentless exploration of identity. Over the past 15 years, he has launched and scaled creative businesses, photographed hundreds of leaders and brands, delivered keynotes, and coached founders through the messy work of aligning who they are with how they show up.

His philosophy is simple but not easy: you are the brand. Your business, your relationships, your results, everything is a reflection of your identity, your story, and the patterns you’ve learned (and can unlearn). Whether he’s leading a mastermind, capturing someone’s essence through photography, or guiding clients through his Becoming You Blueprint™, Deevo combines strategy with soul, clarity with compassion, and a little irreverence to keep it real.

Working with him isn’t about quick hacks or shiny tactics. It’s about excavation, unpacking your story, uncovering blind spots, reprogramming what’s held you back, and building a brand and business that resonate because they’re rooted in truth. You can read more about my zone of genius at www.thebrandstoryteller.com